Team: Julius Cammerer, Viktoria Eder, Elena Epp, Kerstin Großkopf, Saskia Haller von Hallerstein, Stella Legrottaglie, Matthias Hofbauer, Diana Kolbeck, Nick Langhammer, Caroline Mühlheim, Peter Schellenberg, Franziska Seßler, Ines Thaller, Lea von Terzi

Role: Print Design, Logo Design, Music Choice, Storyboard (instruction Video), Translator (at the Event)

Year: 2012

A Smartmob is a Flashmob with a profound meaning. In our case we used it to make the work of the non-profit organization WEISSER RING e.V. (dt. Weißer Ring = white ring) better known to a young audience. Founded in the 1970ies, the voluntary workers of this institution help victims of any kind of criminal offence. Following the motto »Become part of the Ring« we met with almost 500 participants, wearing white T-Shirts specifically designed for the event, to form a ring and raise awareness. We promoted the event with a facebook page, a short instruction video on our website as well as ring-formed flyers in the subway of Munich.